5/18/2023 0 Comments Peter and his fantastic eyes![]() ![]() I'm telling you about this because it points up something quite wonderful and low-tech about publishing: despite e-books, digital media, bookstore closings and distribution challenges, one of the most important elements is still reader-to-reader contact, and a top New York publisher is still intimately and urgently concerned about fostering that contact. But it is so important, still, to the book-release process that my lunch companion and I spent time comparing some of the places online where we think the word-of-mouth experience is best duplicated, as well as brainstorming ways that it might be amplified in the future. It isn't easy to measure once it happens, either. It can't be planned for in pre-publication financial spreadsheets. ![]() At one lunch, a publisher and I had an intense discussion about how that important and elusive thing, "word of mouth," happens. Earlier this week I spent some time in New York City, which is still the center of book publishing (even if there are other centers of literature, reading and writing. ![]()
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